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The Prettl group was awarded with the German Brand Award in the category Excellence in Brand Strategy and Creation - Brand Communication - Integrated Campaign for its campaign "Prettl. Shaping the change".

"We are very proud to receive the German Brand Award for the second time after 2016. It confirms us in the paths we are taking with our brand communication and the associated campaigns," explains Christina Große Kathöfer, Head of Marketing Communication at the Prettl group.

Willi Prettl, shareholder of the Prettl group, explains: "Our campaign "Shaping the change." is particularly close to our hearts. Because it not only addresses the constant change in our business environment, but also actively accompanies the internal transfer of generations to the third generation of the Prettl family.

Johannes Prettl, shareholder of the Prettl group, adds: "Since our kick-off event in October last year, we have continuously worked to fill the campaign with life and are therefore all the more pleased about this award".

The campaign: Prettl. Shaping the change.

Christina Große Kathöfer explains the background of the campaign as follows: "The world is changing - in different areas and constantly. We at Prettl are facing up to the challenges that constant change brings with it. Be it demographic change, globalization or technological innovations - all these factors influence our business, our customers and our employees. That is why we are addressing this area of tension with our new marketing campaign.“

The campaign involves the creation of new leading media as well as active engagement with the topic in the form of employee and customer events. The focus is on the region around the Prettl headquarters in Pfullingen as well as on the global locations of Prettl.

About the German Brand Award

Initiated by Germany's design and brand authority and judged by a top-class panel of experts from brand management and brand science: The German Brand Award is the award for successful brand management in Germany. It discovers, presents and awards unique brands and brand makers - and not only promotes the winners, but also their respective industries.

The German Brand Award 2020 is divided into two competitions: »Excellent Brands« awards the best product and corporate brands in an industry. »Excellence in Brand Strategy and Creation« honors the strongest campaigns, concepts and strategies of individual disciplines. In 2020, the German Brand Award achieved a great international resonance with 1,200 entries from 14 countries.


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